The Jattoo Studio's Story

- A brand of tattoos with emotions, allowing tattoos to change according to one's mood.

  • Makes it sense

    One can switch to vanilla-flavored ice cream because of the mood,
    one can change to a black T-shirt because of the mood,
    why can't one change the tattoo at will?

  • Can't go wrong

    You can skip the pain, skip prejudice,
    skip all the concerns you have about getting a tattoo but can't avoid.
    At this moment, the freedom you desire includes the freedom to change the tattoo at will.

  • Your are right

    There are so many stories, and time flies so fast. It's time for tattoos to have their expiration date.
    My emotions are complex and changeable,
    And my tattoos should also change according to my will.


stick figure type:
Kelly saw the faded and blurry old tattoo on her left shoulder. When she got it tattooed ten years ago, she was young and impulsive, wanting an eternal mark to prove her uniqueness.

Kelly saw the faded and blurry old tattoo on her left shoulder. When she got it tattooed ten years ago, she was young and impulsive, wanting an eternal mark to prove her uniqueness.

  • Tattoos, which are supposed to be the most private form of personal expression, seem to be burdened with an invisible restraint due to their permanence.

  • As an illustrator who deeply loves tattoo art but is troubled by the concept of "permanence", Kelly has witnessed firsthand - how many people have given up because of the fear of being unable to remove the tattoos, the prejudice, and the pain?

  • She longs to create a space and a brand that can enable people to completely bypass pain, bypass prejudice, and bypass those concerns that make tattoos burdensome.

Our Team

Kelly assembled a cross-disciplinary team consisting of material scientists, artists, and designers. Together, they developed a revolutionary "ink" system - this material is safe, biocompatible, and can be easily placed in the superficial layer of the skin through a specific (painless) method.

It can also achieve controllable coloring, changing color, or disappearing through non-invasive and safe activation methods (perhaps specific wavelengths of light, mild solvents, or micro-thermal technology).

The pattern library was created collaboratively by global designers, featuring diverse styles ranging from minimalist symbols to complex images, catering to the expression of any mood.